LUX

For independent shops

Card fees, turned into loyal customers.

Small shops lose about 5% of every small card sale to fees and get nothing back. Lux moves payments onto cheaper rails and turns what the shop saves into rewards, set automatically hour by hour, so the shop stays under what cards would have cost.

Bring Lux to your shop How it works

Piloted with 10 Santa Monica shops. Every one asked to keep it.

The Lux app: this week's spending, points, a tap button and the best reward rates nearby

How it works

  1. 1

    Tap at the counter

    Customers tap their phone on a Lux chip by the register. No new hardware, nothing new for staff to learn.

  2. 2

    Pay on a cheaper rail

    A week of taps rolls into one bank payment, or settles instantly over Lightning. Either way the shop pays a fraction of card cost.

  3. 3

    Savings come back as rewards

    Every hour each shop shows a color, from red (1% back) to violet (10% back). Quiet hours glow brighter, so customers come when the shop needs them.

For shops

Rewards that run themselves.

Owners told us the same thing: they want loyal regulars, but they don't have time to run a loyalty program. So Lux runs it on autopilot.

  • Smart reward hours. Lux learns your shop's rhythm from visits, time of day and weather. It raises rewards when it's quiet and lowers them when you're packed.
  • Stays under card cost. Rewards plus our fee are kept at or below what a card terminal would have charged you.
  • One payout every Friday. A plain statement shows what you paid next to what cards would have cost, and how many visits came in during boosted hours.
  • Stamp programs and Lightning Boost. Keep your stamp card, now digital, and take bitcoin straight to your own wallet if you want to.
  • Works with Square. Lux reads the order total from your Square register automatically.
The Lux shop dashboard: today's reward colors, a Busy right now check, and this week's visits, first-timers and rewards funded

For customers

Light up your neighborhood.

Every local shop shows a color, and the color is your reward. Tap to pay, earn points, and fill your ring as you discover the shops on your street.

  • Earn more in quiet hours. See the best rates near you right now.
  • One simple weekly payment. Your taps add up to a single bank payment each week.
  • Share your top 3. Follow friends, see where they go, and save the spots they love.
A Lux customer profile: a color ring, a street of lit-up shops, points, places, badges and posts

Built block by block.

We're starting in Santa Monica, where hundreds of independent cafes, studios and restaurants line walkable streets. Every new shop on a block makes Lux more useful to everyone on it.

Join Lux

Own a shop, or want Lux at your favorite one? Leave your email and we'll be in touch.

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